143 Webcast Available

Getting Social in the Fire Service

Winter Fire School

Sara Dayley

Public Information Officer, Director of New Media
Missouri Department of Public Safety

Sara Dayley has spent many years as an emergency services professional and has a career in public communications. She is currently the public information officer and the director of new media for the State of Missouri, Department of Public Safety. She served as the news anchor for two St. Louis based television studios before switching to broadcasting in 2012, working at KSDK. In 2015, Dayley left her job at KSDK and became the spokesperson for the West County EMS and Fire Protection District. In addition to this, she joined the team at KTVI in April 2015 and worked as a part time news anchor while also working on Fox Sports Midwest.


  • SAT AM
  • Start: 8:00 A.M., Saturday, February 3, 2018
  • End: 12:00 P.M., Saturday, February 3, 2018
  • Repeat Delivery
  • SAT PM
  • Start: 1:30 P.M., Saturday, February 3, 2018
  • End: 5:30 P.M., Saturday, February 3, 2018
  • Repeat Delivery
  • SUN AM
  • Start: 8:00 A.M., Sunday, February 4, 2018
  • End: 12:00 P.M., Sunday, February 4, 2018
  • Webcast Available

This workshop explains the pros and cons of social media when used by the fire service as a communication and marketing tool. Discussions will cover responsibilities, roles, and consequences with information provided on popular platforms such as Twitter, Facebook, Periscope, Instagram, etc.